{"title":"Straight Plank Waterproof","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eour waterproof flooring collection offers long lasting protection\u003c\/span\u003e\u003cspan\u003e against spills, moisture, and everyday wear. sourced from top manufacturers, these floors combine style with unbeatable durability, making them perfect for any room in your home.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"smoked-charcoal-5-0mm-straight-waterproof-click-vinyl-copy","title":"Antique Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937623895,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-023-4.webp?v=1771177458"},{"product_id":"pearl-mist-5-0mm-straight-waterproof-click-vinyl-copy","title":"Charcoal Grey 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937656663,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-053-3-1200x893.webp?v=1771177458"},{"product_id":"moonstone-5-0mm-straight-waterproof-click-vinyl-copy","title":"Harmony Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937689431,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-073-3_1.webp?v=1771177461"},{"product_id":"antique-bronze-5-0mm-straight-waterproof-click-vinyl-copy","title":"Arctic Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937754967,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-087-6-900x675.webp?v=1771177460"},{"product_id":"warm-oak-5-0mm-straight-waterproof-click-vinyl-copy","title":"Harvest Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937787735,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-1020-4-3-1200x893.webp?v=1771177462"},{"product_id":"harvest-oak-5-0mm-straight-waterproof-click-vinyl-copy","title":"Hearthstone Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800937820503,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-301-5-900x675.webp?v=1771177462"},{"product_id":"ivory-ash-5-0mm-straight-waterproof-click-vinyl-copy","title":"Havana Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800938705239,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-452-3.webp?v=1771177464"},{"product_id":"aspen-grey-5-0mm-straight-waterproof-click-vinyl-copy","title":"Blonde Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800938738007,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-malmo-5.webp?v=1771177466"},{"product_id":"tawny-oak-5-0mm-herringbone-waterproof-click-vinyl-copy","title":"Charred Taupe 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"237\" data-end=\"664\"\u003eOur waterproof herringbone flooring is designed to give your home a premium look without the premium hassle. With a built-in underlay for comfort and easy fitting, this floor is not only stylish but also practical for everyday life. The deep embossed finish and four-sided painted bevel create a realistic wood effect that looks stunning in any space, while the durable core makes it strong enough for even the busiest homes.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"1022\"\u003eThis flooring doesn’t need to be acclimatised and is designed with an easy locking system, making it perfect for DIY installation. Fully waterproof and suitable for underfloor heating, it’s a floor that combines elegance, warmth, and long-lasting quality. Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800938770775,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/hydro-loc-plank-lvt-flooring-011-4.webp?v=1771177467"},{"product_id":"sandstone-slate-5-5mm-tile-effect-waterproof-click-vinyl-copy","title":"Tidal Oak 5.0mm Straight Waterproof Click Vinyl","description":"\u003cp data-start=\"159\" data-end=\"573\"\u003e\u003cem\u003eUpgrade your space with luxury, durability, and effortless style. This premium waterproof vinyl plank delivers a high-end look without the high-end price, offering a perfect balance of stability, comfort, and long-term durability. Built with a reinforced core, it provides exceptional dent resistance and structural strength, making it ideal for both busy homes and commercial spaces.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"879\"\u003e\u003cem\u003eDesigned for modern living, it features a 100% waterproof construction, ensuring easy maintenance and long-lasting performance in kitchens, bathrooms, and utility rooms. The built-in underlay enhances sound reduction and underfoot comfort, making every step feel softer and quieter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"1128\"\u003e\u003cem\u003eWith its easy-fit straight plank design, installation is quick and seamless—delivering the premium look of real wood or stone without the hassle or expense. 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