{"title":"Straight Plank","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ewe import the highest quality laminate flooring directly from germany and other leading manufacturers worldwide, ensuring durability, style, and unbeatable value. with hand-picked colours exclusive to us\u003c\/span\u003e\u003cspan\u003e, you’ll find the perfect shade for any space.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"infinity-shine-ultra-gloss-8mm-straight-laminate-copy-1","title":"Luna Bianca  8mm Waterproof Straight Laminate","description":"\u003cp data-start=\"117\" data-end=\"348\"\u003eThis ultra-gloss laminate flooring brings a bold, high-end look with its mirror-like reflective surface. Designed to enhance light and create a spacious feel, its sleek finish adds a contemporary edge to any interior.\u003c\/p\u003e\n\u003cp data-start=\"350\" data-end=\"692\"\u003eCrafted for durability and everyday use, this flooring is built with a scratch-resistant, easy-to-clean surface, ensuring long-lasting shine without the maintenance of real polished wood or stone. The water-resistant design makes it a practical choice for busy households, offering both style and functionality in equal measure.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"868\"\u003eWith a simple click-fit system, installation is quick and seamless, delivering a flawless high-gloss finish that transforms any space into a statement of modern luxury.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800940769623,"sku":null,"price":69.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/473810192_1075716277898942_3030980742131598863_n.jpg?v=1771177494"},{"product_id":"homestead-oak-8mm-straight-laminate-copy","title":"Timber Ridge 8mm Straight Laminate","description":"\u003cp data-start=\"125\" data-end=\"500\"\u003eThis stylish and durable laminate flooring brings the look of real wood without the premium price tag. Designed for modern living, it offers a high-end aesthetic, blending seamlessly with both contemporary and classic interiors. The natural grain detailing and refined plank design create a sleek, sophisticated finish that instantly elevates any space.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"769\"\u003eBuilt for everyday durability, its AC4 wear resistance makes it perfect for high-traffic areas, while Micro scratch Protect ensures long-lasting beauty. Antibacterial Comfort adds hygiene benefits, making it a practical choice for busy homes.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"949\"\u003eThe 1Clic 2Go Pure+ system allows for fast, hassle-free installation, even as a DIY project, while underfloor heating compatibility provides year-round comfort.\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1084\"\u003eLuxury design, high-quality performance, and unbeatable value—this flooring is an investment in style without the premium cost.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941031767,"sku":null,"price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/krono-super-natural-classic-pure-8mm-modena-oak-laminate-flooring-2-26m-pack_5061012178274_04c_MP.webp?v=1771177500"},{"product_id":"bordeaux-12mm-straight-laminate-copy","title":"Ravenshire 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941293911,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/eurohome-art-12mm-pure-plus-tomahawk-oak-laminate-flooring-1-51m-pack_5061012178694_04c_MP.webp?v=1771177506"},{"product_id":"cannes-timber-12mm-straight-laminate-copy","title":"Warwick 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941326679,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/Untitleddesign_39.png?v=1771177508"},{"product_id":"florence-grain-12mm-straight-laminate-copy","title":"Whitmore 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941359447,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/Rockford-Oak-Flooring-Shot-V2.png?v=1771177510"},{"product_id":"monaco-timber-12mm-straight-laminate-copy","title":"Blenheim 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941392215,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/img_L20-SN7658_Eurohome_Collection_Art_12mm_Rich_Walnut_Lifestyle10.jpg?v=1771177511"},{"product_id":"vienna-plank-12mm-straight-laminate-copy","title":"Arundel 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941424983,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/k450-donard-oak-room-1-sq_f84c9879-bcc6-4d40-a625-1b09b4bd3618.jpg?v=1771177513"},{"product_id":"milan-oak-12mm-straight-laminate-copy","title":"Wroxton 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941523287,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/e554a440df8665c704175773cdf7bcfd.jpg?v=1771177516"},{"product_id":"frosted-pearl-ultra-gloss-8mm-straight-laminate-copy","title":"Wilton 12mm Straight Laminate","description":"\u003cp data-start=\"108\" data-end=\"376\"\u003eThis premium 12mm laminate flooring combines style, durability, and easy installation for a flawless finish. Designed to withstand daily wear, its scratch and stain-resistant surface keeps it looking pristine in both busy homes and commercial spaces.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"603\"\u003eFeaturing bevelled edges for an authentic wood look, it adds depth and character while creating a seamless, high-end feel. The click-lock system allows for a quick and secure fit, making installation effortless.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"762\"\u003eBuilt to last and easy to maintain, this flooring offers a perfect blend of practicality and luxury, backed by a long-term guarantee for peace of mind.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800941588823,"sku":null,"price":35.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/Untitleddesign_34.png?v=1771177518"},{"product_id":"charingwood-oak-12mm-straight-laminate-copy","title":"Lyon Oak 12mm Straight Laminate","description":"\u003cp data-start=\"0\" data-end=\"199\"\u003e\u003cem\u003e12mm laminate designed for both durability and style. With a real wood look and an easy click system, it’s perfect for creating a timeless and elegant finish in any space.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"421\"\u003e\u003cem\u003eBuilt to withstand heavy use, this flooring has an AC4 commercial rating, making it hard-wearing and scratch-resistant. The detailed grain and natural texture bring warmth and character to any interior.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul data-start=\"423\" data-end=\"745\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"423\" data-end=\"460\" style=\"font-style: italic;\"\u003e\u003cem\u003e12mm thick for a premium feel\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"503\" style=\"font-style: italic;\"\u003e\u003cem\u003eDurable, scratch-resistant surface\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"570\" style=\"font-style: italic;\"\u003e\u003cem\u003eQuick and easy click installation – ideal for DIY projects\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"571\" data-end=\"623\" style=\"font-style: italic;\"\u003e\u003cem\u003eWater Resistant, Pet Friendly, Easy To Clean\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"624\" data-end=\"745\" data-is-last-node=\"\" style=\"font-style: italic;\"\u003e\u003cem\u003eSuitable for: Bedroom, Conservatory, Dining Room, Hallway, Kitchen, Living Room, Underfloor Heating, Utility Room\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800942178647,"sku":null,"price":35.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/lignum-fusion-twelve-premium-12mm-volcanic-oak-laminate-flooring-1-43m-pack_5061012178779_01c_MP.webp?v=1771177533"},{"product_id":"hawthorne-oak-12mm-straight-laminate-copy","title":"Chambord Oak 12mm Straight Laminate","description":"\u003cp data-start=\"0\" data-end=\"199\"\u003e\u003cem\u003e12mm laminate designed for both durability and style. With a real wood look and an easy click system, it’s perfect for creating a timeless and elegant finish in any space.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"421\"\u003e\u003cem\u003eBuilt to withstand heavy use, this flooring has an AC4 commercial rating, making it hard-wearing and scratch-resistant. The detailed grain and natural texture bring warmth and character to any interior.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul data-start=\"423\" data-end=\"745\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"423\" data-end=\"460\" style=\"font-style: italic;\"\u003e\u003cem\u003e12mm thick for a premium feel\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"503\" style=\"font-style: italic;\"\u003e\u003cem\u003eDurable, scratch-resistant surface\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"570\" style=\"font-style: italic;\"\u003e\u003cem\u003eQuick and easy click installation – ideal for DIY projects\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"571\" data-end=\"623\" style=\"font-style: italic;\"\u003e\u003cem\u003eWater Resistant, Pet Friendly, Easy To Clean\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"624\" data-end=\"745\" data-is-last-node=\"\" style=\"font-style: italic;\"\u003e\u003cem\u003eSuitable for: Bedroom, Conservatory, Dining Room, Hallway, Kitchen, Living Room, Underfloor Heating, Utility Room\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800942211415,"sku":null,"price":35.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/L27S-DEO-AC4-Denver-Oak-Liefstyle-3.jpg?v=1771177535"},{"product_id":"montpellier-stonewood-12mm-herringbone-laminate-copy","title":"Chambord Oak 12mm Straight Laminate","description":"\u003cp data-start=\"0\" data-end=\"199\"\u003e\u003cem\u003e12mm laminate designed for both durability and style. With a real wood look and an easy click system, it’s perfect for creating a timeless and elegant finish in any space.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"421\"\u003e\u003cem\u003eBuilt to withstand heavy use, this flooring has an AC4 commercial rating, making it hard-wearing and scratch-resistant. The detailed grain and natural texture bring warmth and character to any interior.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul data-start=\"423\" data-end=\"745\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"423\" data-end=\"460\" style=\"font-style: italic;\"\u003e\u003cem\u003e12mm thick for a premium feel\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"503\" style=\"font-style: italic;\"\u003e\u003cem\u003eDurable, scratch-resistant surface\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"570\" style=\"font-style: italic;\"\u003e\u003cem\u003eQuick and easy click installation – ideal for DIY projects\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"571\" data-end=\"623\" style=\"font-style: italic;\"\u003e\u003cem\u003eWater Resistant, Pet Friendly, Easy To Clean\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-start=\"624\" data-end=\"745\" data-is-last-node=\"\" style=\"font-style: italic;\"\u003e\u003cem\u003eSuitable for: Bedroom, Conservatory, Dining Room, Hallway, Kitchen, Living Room, Underfloor Heating, Utility Room\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800942276951,"sku":null,"price":35.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/L27S-AO-AC4-Albany-Oak-Lifestyle-3.jpg?v=1771177536"},{"product_id":"willow-8mm-romsey-laminate-straight-laminate-copy-1","title":"Pale Oak 8mm Laminate Straight Laminate","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e8mm straight plank laminate flooring offers a sleek, contemporary look while providing exceptional durability for everyday life. designed for easy installation with a secure click system, it is an ideal choice for both modern and traditional interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efeaturing an ac4 rating, this laminate is built to withstand high-traffic areas, making it perfect for residential and light commercial use. its floating floor system ensures stability and a professional finish without the need for adhesives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003esuitable for bedrooms, dining rooms, hallways, kitchens, and lounges, this flooring is also compatible with underfloor heating, adding comfort and warmth to any space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003especifications plank length: 1218mm plank width: 197mm plank style: straight plank joining method: click installation method: floating floor room suitability: bedroom, dining, hallway, kitchen, living room, lounge pack size: 1.92 m² underfloor heating: suitable guarantee: 25 years rating: ac4\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800944210263,"sku":null,"price":33.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/Willow8mmMalhamLaminate-CF-1_1.jpg?v=1771177585"},{"product_id":"willow-8mm-romsey-laminate-straight-laminate-copy","title":"Blonde Oak 12mm Basket Weave Straight Laminate","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ethis versailles-style basket weave laminate brings a distinctive and luxurious feel to any interior. designed to replicate the intricate craftsmanship of traditional parquet flooring, it offers a stunning visual impact while maintaining the durability and practicality of modern laminate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efeaturing v-groove painted edges and a secure click system, this flooring delivers a seamless, professional finish with a floating installation method. its ac4 rating ensures excellent wear resistance, making it suitable for both residential and light commercial spaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003esuitable for bedrooms, dining rooms, kitchens, and lounges, this laminate is also compatible with underfloor heating, adding warmth and comfort to any setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003especifications plank width: 405mm plank style: versailles basket weave edge detail: v-groove painting joining method: click installation method: floating room suitability: bedroom, dining, kitchen, lounge pack size: 1.956 m² underfloor heating: suitable guarantee: 25 years rating: ac4\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":52800944243031,"sku":null,"price":45.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1749\/0775\/files\/Tatum12mmClovellyLaminate2.webp?v=1771177586"},{"product_id":"willow-8mm-kingham-laminate-laminate-straight-laminate-copy","title":"Dark Walnut 8mm Straight Laminate","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e8mm straight plank laminate flooring offers a sleek, contemporary look while providing exceptional durability for everyday life. designed for easy installation with a secure click system, it is an ideal choice for both modern and traditional interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efeaturing an ac4 rating, this laminate is built to withstand high-traffic areas, making it perfect for residential and light commercial use. its floating floor system ensures stability and a professional finish without the need for adhesives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003esuitable for bedrooms, dining rooms, hallways, kitchens, and lounges, this flooring is also compatible with underfloor heating, adding comfort and warmth to any space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003especifications plank length: 1218mm plank width: 197mm plank style: straight plank joining method: click installation method: floating floor room suitability: bedroom, dining, hallway, kitchen, living room, lounge pack size: 1.92 m² underfloor heating: suitable guarantee: 25 years rating: ac4\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default 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